advanced lighting | Pure Electric
Developed an integrated footplate LED system combining running lights and directional indicators for a distinctive, high-visibility rider signature.
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problem
Electric scooters are often perceived as unsafe and low quality. Indicators, when present, are typically placed on the handlebars and can be obscured by the rider, reducing visibility from behind. Rear indicators positioned too closely together make signalling direction unclear, especially at night. More broadly, scooters are frequently viewed as cheap toys rather than credible micro-mobility vehicles—an obstacle to widespread adoption.
solution
A fully engineered IP67 automotive style pulsing indicator. This greatly improved the perceived quality of the scooter while improving the safety of the rider. The way the scooter enabled
Pure Advance lighting was taken from concept sketch to production in 9 months. Everything from initial concept development through to a fully engineered, mass manufactured product.
Evaluating Solutions
To address these issues, we followed a rapid, iterative design process: Design → Build → Test → Repeat. Concepts were sketched, translated into CAD, and prototyped using SLA-printed lenses, Arduino-based control electronics, and later machined polycarbonate lenses with design-intent LEDs. Real use-cases informed performance criteria—such as visibility from 100 metres in bright sunlight—while testing was carried out quickly and cost-effectively without specialised photometric equipment.
Design and Engineering Verification
A structured verification programme ensured the solution met safety, durability, and performance requirements. This included validating light output and viewing angles, reviewing prototype builds, completing mechanical endurance testing, and refining tolerances and sealing strategies. Each iteration was assessed against engineering requirements before progressing to the next stage.
Engineering and Delivery
Once the flowing LED signature was established—drawing inspiration from premium automotive lighting—the engineering focused on strength, reliability, and manufacturability. Because the indicator assembly also supports structural load, it was designed and tested to withstand thousands of cycles. The unit achieved IP67 protection through ultrasonic-welded sealing, and DFM/DFA principles were applied in collaboration with the contract manufacturer to optimise tooling, improve reliability, and streamline assembly.
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see also
